How To Be Forward Looking Company With Sustainable Approach
Business as you know is not about profitability, it has a gone beyond it as DEI (Diversity, Equity, Inclusion) and ESG (Environmental, Social, Governance). The pandemic had changed the way the world used to look at things, there is a disruption in everything. From working from home to telehealth and online shopping, everything has changed faster and quicker than expected. The fact is that there is a disruption everywhere and as a brand, you need to approach it intelligently. Sustainability is one such thing that brands should look at to operate competitively. Here is how the market dynamics are changing and what you need to do. In the era of loyalty disruption: Studies suggest that 90 percent of consumers changed their brands and they say that they are likely to stick to the brands they have newly found. The first thing that attracts them to these new brands is that customers are being served in new ways. Millennials and Gen Z are the groups that are quite proactive in choosing b...